About Natalie

My story has been one of inclusion and collaboration and from that the philosophy of our business was established.

Born in Albury the middle of 5 girls as far back as I can remember I have always been passionate about natural products, treatments, modalities and holistic and healthy lifestyles.

I was so impressed with Anita Roddick (pioneer and founder the Body Shop) after reading her book; with the support of my husband I decided to make my own products. After months of intensive research, I began blending and bottling my own products in a room under our house in Albury; like a scene from the Sandra Bullock “Practical Magic” movie! My incredible sister helped as we bottled, weighed and labelled whilst our children played upstairs with a carer. Voila – 3 turns and a step to the left– we opened our “Natural Feeling” shop in Albury and one on Glenhuntly Road, Glenhuntly From there I took on a part time position with "In Essence" essential oils teaching workshops and visiting department stores. I loved this time getting to know Melbourne and had grown an attachment to the city and the people. However, business took us back to Albury where I worked as a receptionist at Elle Bache for 3 years and then in business development with Dermalogica for 12 months back in Melbourne.

Our children were teenagers by now and had fully settled into Melbourne. In the course of those immediate years I had been visiting a lot of beauty salons and decide to open a boutique style small skin centre that provides paramedical treatments in a holistic way – something which I knew a lot about.

I also wanted to teach our children about developing a business from the ground up, so ours is a close knit family business based on family values and best practice standards. Blayne and Charlie helped with the fit-out and other things along the way, Charlie and her friends helped with reception and marketing.

Engaging our family in our enterprises has seen us each grow creatively and entrepreneurially. Our son and daughter have both been forging successful careers in the construction industry. Blayne designed, Michael and Blayne built the new reception area, the desk and magnificent picture frame, while Charlie organised the painters to finish off. It was an incredibly rewarding team effort and we see that spirit of inclusion and care reflected in our business.

Michael and I believe this sense of family, care, camaraderie and community stems from our country Victoria upbringing and has influenced all that we do and how our family interacts with people. 12 years on and here we are, business has changed a lot and to be current and progressive it is vital to be interested in learning and updating skills as well as honing and sharpening old skills. I consider our business as “joint venture”, whether it is family, friends or clients I value everyone's input as we all reflect and learn from each other.